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Brand Introduction: Juliette et Justine

Juliette et Justine (sometimes called JetJ) is one of the most famous brands under the classic lolita substyle. It’s best know for its painting prints (Amour D’Amants, for example) and its interpretations of 18th and 19th century Victorian and Edwardian dresses from England and France.

About the brand

Juliette et Justine relies on the opulent side of the classic substyle, showing us dresses with religious motifs, French paintings, fairy tales and refined patterns over marvelous fabrics with texture that could easily take part on high fashion shows.

A curious thing to note is that 40% of JetJ’s customers are from outside of Japan. On their website it’s possible to find more about their international presence during the last years:

  • 2012
    Held a Fashion Show in London.
  • 2013
    Produced a guided catalog on the city of Rothenburg with the cooperation of the German Tourism Board.
    Invited to “Anime North” in Canada.
  • 2014
    Invited to an event in the USA.
  • 2015
    Special exhibition at Honolulu Art Museum.
  • 2016
    Invited to an event in the USA.
  • 2017
    Invited to an event in the Netherlands.
    Invited to an event in Shanghai.

The name of the brand may derive from the sisters Juliette and Justine from Marquis De Sade’s books, published towards the end of the 18th century. Mari Nakamura, the head designer of Juliette et Justine, once said in an interview that the name of the brand was actually chosen by Novala Takemoto (kamikaze Girl’s author).

The designer

Mari Nakamura is the head designer of Juliette et Justine. Before creating JetJ she had already sold her designs to famous brands like Victorian Maiden, and focused on making solid pieces that could highlight gathers in an unique style. After a fight with VM’s head designer she left the company and then founded Juliette et Justine.

Juliette et Justine

How to coord Juliette et Justine pieces?

JetJ’s pieces are all about looking gorgeous. Even the most basic piece can make your coord stand out, so that’s why this is the perfect brand for those who like to look refined without having to go all the way over the top.

If you own a main piece from JetJ, my suggestion is to make it the spotlight of your coordination, drawing its most prominent colour and using it as a guide when choosing your accessories.

Refined jewellery, high fashion hats and exclusive shoes designs might help you enhance Jetj’s unique pieces!

You can find more about Juliette et Justine on their social media:
Twitter + Website + Instagram

Laura Ribeiro
26-years-old Brazilian, trying to survive with a black and navy wardrobe during the summer. I work as a freelancer writer in fashion, games and education. During my free time I enjoy sewing, writing fiction, drawing and, of course, playing lots of video game.